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7 reasons you don't need to justify ROI for Social Media Advertising
Traditional Media Advertising is out; Social media platforms are in: If you are one of those in Media and Advertising, having a rough day at the morning breakfast brainstorming sessions in your...
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Who is Today’s Social Gamer? Maybe Not Who You Think…
Our team at RockYou® recently released the results of the study we commissioned on social gaming behavior, conducted by leading market research firm Interpret. Our goal was to provide actionable...
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4 Tips to Make Your Social Media Ads Count
You know that guy who shows up to the birthday dinner with product samples, doesn’t get why his sales-pitch isn’t a hit and manages to make every guest feel uncomfortable? Don’t let your social media...
View ArticleAdvertising Anthropology: Getting in touch with the inner caveman of the...
It’s no secret that by nature, humans are simple creatures who rely on basic forms of communication to convey ideas, initiatives, and feelings. Our innate attraction to simplicity stems from our roots...
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Moving from Like Ads to Promoted Posts? How to Keep Likes Rolling In
Social media marketers have seen their organic Facebook Page post reach tumble this year. While organic reach early last year was at best 16% for Page posts- according to a study by Edgerank Checker...
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